A room with many tailor's dummies in the middle stands a dressed doll with a coat made of different fabrics

#RTF collection

New runway look? Almost! For this year's ABOUT YOU Fashion Week, we teamed up with students from the AMD Academy for Fashion and Design to design brand new styles from second-hand clothing. The message? It doesn't always have to be new!

The Reveal Film

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#RTF is #RethinkFashion! A plot twist

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Our influencers

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Glamorous support: Which influencers supported our initiative?

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The outfits

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The NOT NEW collection at a glance

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