#RethinkNew is an initiative by Dylon. What is the key message? It is often enough to simply take what is already exists without having to create new garments from scratch (which is detrimental for our planet). You can create new styles from preloved clothing and care for them with Dylon detergent. It doesn't always have to be new! Join the movement today and tag us at @dylon_uki when you create pre-loved fashion outfits or use Dylon.