In 1946 DYLON – ‘Dyes of London’ – was founded by two young entrepreneurs, Luca Purbeck and Peter Samuel who began selling colourful dyes from a garage in central London.
From those humble beginnings DYLON went on to thrive in ‘make-do & mend’ post war Britain, making fabric dyes to brighten up the homes, wardrobes and spirits of families across the country.
The company continued to grow throughout the rock and roll years of the 1950s. Over the next few decades DYLON went global, selling coloured dyes to over 70 countries around the world.
The swinging sixties were a high point for DYLON, this was arguably the most colourful part of the last century. The window displays of DYLON’s chic Edgware Road boutique were ever-changing with ideas to inspire the stylish set; whilst teenagers were making their own outfits, shortening hemlines, tie-dyeing t-shirts and wearing exciting new colours.
DYLON went on to innovate throughout the 70s and 80s, launching a broad range of fabric care products from ironing aids to stain removers to keep colours looking their best. In 1979 even Grace Kelly expressed real interest in the DYLON range at an international exhibition in Monte Carlo.
During the 1990s DYLON was a firm favourite on TV show Changing Rooms, used by the likes of Laurence Llewelyn-Bowen. At this time DYLON continued to innovate with the launch of super convenient DYLON Wash & Dye.
Most recently DYLON is again bang on trend as people choose to be less wasteful with their possessions. Recycling is big news and people are choosing to change things rather than chuck them. Another vibrant topic today is personal individuality. With DYLON fabric dyes people can express themselves with their exclusively coloured clothes or home textiles.