We are Dylon (Dyes of London), an "Expert in Colour" since 1946 and we have now launched our first detergent range in the UK and Ireland. The Dylon detergent range cleans gently, revitalises colours and renews fibres. Our brand slogan "Is it new? No, washed with Dylon", and this reinforces our brand aspiration; we want to preserve our wonderful garments for as long as possible - just like our planet. That's why it's worth cherishing both, instead of dressing ourselves up every season at the expense of the environment and our budget.
As a specialist in fabric, now specifically washing detergent, we at Dylon support this – not only with our gentle Renew liquid detergents, including for coloured, darks and sportswear laundry, but also by launching our #RethinkNew initiative – a movement against fast fashion and waste of resources. Because we believe that it is high time for a change in the fashion industry. And so that our customers can actively shape it, we give them care tips, DIY inspiration and second-life hacks for a stylish and sustainable wardrobe on our website. After all, a resource-saving lifestyle requires a collective rethinking of our consumer behaviour.
We will continue to innovate and improve our new detergents to protect fibres and protect our environment. So that your favourite pieces stay beautiful for longer, their colours don't fade just as much as the memories you associate with them and fast fashion finally goes out of fashion again.