For more than seven decades, the colour experts at Dylon have helped us reinvent our wardrobes. Now, they’re stepping in to help us keep every garment as bright as it was when you bought it, thanks to an innovative range of laundry detergents
One of the more disappointing moments in life is the realisation that a favourite item of clothing no longer looks its best after a spin cycle. Whether it’s ruining the perfect wash of a beloved pair of jeans, dimming the bright glow of a crisp white T-shirt or fading the deep, inky black of a slouchy jumper, washing can be tough on our clothes and even high-quality pieces aren’t immune to the dangers. Overwashing is a sin that many of us are unknowingly guilty of: a staggering 60 per cent of the clothes that make their way into our laundry baskets are only slightly dirty and yet we toss them into the machine with the same harsh detergent that we use to remove serious stains. Replacing your most worn items more frequently than necessary isn't simply inconvenient, it has a negative impact on both our wallets and the planet, not to mention a detrimental effect on our personal style if we struggle to find a like-to-like replacement for a staple piece. Enter Dylon’s new range of detergents: now available in the UK, it offers a gentler, but no less effective, method of cleaning that’ll keep your clothes looking better over time, helping you wear the pieces you love for longer.
Bid farewell to faded blacks, thanks to the specially designed Dylon Black and Dark Detergent. Utilising Dylon's Triple Renew Technology, it renews fibres and restores colour to the moodiest of monochromes.
Dylon Colour Detergent promises to restore the washed-out hues in your wardrobe to their former glory, revitalising the colours and renewing the fibres of your favourite items even in a cold wash.
Keep your activewear fresh and ready to go with Dylon Sport Detergent, which will gently cleanse and remove malodours from your gym gear while retaining the elasticity and breathability of the fibres.
Dylon Blossom Colour Detergent combines gentle cleansing with a long-lasting floral fragrance that's suitable for even sensitive skin. Plus, with 95 to 97 per cent biodegradable ingredients, it's a sustainable option too.
For almost 80 years, Dylon has led the way when it comes to colour. Founded as Dyes of London in 1946, it lent a cheery splash of brightness to post-war wardrobes and from this initial make-do-and-mend approach it has become synonymous with fashion experimentation. Today, its machine dye pods, available in every shade under the sun, are a must-have tool for wardrobe reinvention. Having now mastered the ability to transform a garment’s colour, the brand has turned its attention to maintaining it with its clever line of laundry detergents.
Dylon Colour Detergent ensures that every shade in your wardrobe – from a tomato red to a breezy sky-blue – stays as fresh as the day you bought it. Rather than diminishing colours over time, it actually revitalises them, restoring radiance in just 10 washes. Plus, its Triple Renewal Technology can remove pills from fabrics, preventing unwanted fuzziness from spoiling a well-loved shirt or dress. The rest of the range is similarly impressive. Opt for the Dylon Blossom Colour Detergent for a long-lasting scent or the Dylon Black and Dark Detergent to keep a monochromatic wardrobe in top condition. Dylon Sport Detergent is another weapon to have in your arsenal, capable of removing bad odours from activewear while maintaining both the elasticity and the membrane function that keeps clothing breathable. Each of Dylon’s detergents works just as well on a cold wash, making it ideal for delicate items that require more careful handling, and the gentle formulas mean they’re all suitable for sensitive skin. “Whether it be one of my favourite designer dresses or the kids’ school uniforms, you really can see the results after every wash,” shares TV personality (and Dylon’s new brand ambassador) Rochelle Humes.
The range isn’t just kinder to your clothes, it’s better for the environment too. The bottle is made with 50 per cent recycled plastic and the detergent itself uses between 95 and 97 per cent biodegradable ingredients across the range. Dylon has also committed to using only renewable energy in its plant and sending zero production waste to landfill.
Caring for our clothes is possibly the best thing we can do for our style: it keeps the garments we love in our wardrobes for longer, allowing us to explore new ways of wearing everyday items and attach further memories to the pieces we pull out for special occasions. But this approach to fashion is also inherently sustainable. Maintaining the colour intensity and fibre quality means we’re not frequently swapping out items, thus preventing clothing from going to landfill and avoiding unnecessary repeat purchases. Dylon has always discouraged waste, inviting us to experiment with the entire rainbow – now, its new detergents allow us to preserve the shades we love the most.